Fifteen years - how great is that? On June 14, 1994, fifteen  wonderful, yet arduous years ago, Jim Johnson, The Village Goldsmith,  took a leap of faith by relocating his jewelry business from the  Tampa Bay area to the sleepy little town of Clermont.

It was Jim's  dream to open a one-of-a-kind goldsmith shop whose key purpose was to  be of service to the community.

All people and each of their  cherished items would be treated with respect, courtesy, honesty,  precise workmanship, and fair pricing. Regardless of the intrinsic  value of these "treasures" or the budget limitations of their  owners, Jim has kept faith with the folks of South Lake County.

In spite of the current economy causing a temporary slump in the retail side of all businesses, The Village Goldsmith continues to stay busy on those singular custom pieces that they so enjoy helping you design for yourself or your loved one. In addition to remounts and modified pieces which challenge their creative sides, all manner of repairs continue to be their mainstay. While jewelry repairs and watch battery replacements are their stocks-in-trade, these craftsmen offer pearl and bead restringing as well. Clock and watch repairs Jim accomplishes through the hands of two master horologists (watchmakers). And, by the way, independent appraisals are always available by appointment.

Needless to say, Clermont is no longer a sleepy little town, nor has The Village Goldsmith remained a one man effort. The first voice you hear when approaching the counter or on the phone will probably be that of Torri, Jim and Betty's eldest daughter. Her lifelong experience and innate talent more than qualify her to assist you in making design choices. The Village Goldsmith does boast of having three master goldsmiths on site where Jim, Lloyd and Jose steadfastly adhere to their mission goals. This unique jewelry, repair and service shop has been rewarded with the unwavering support of the  folks who have become their family, friends, neighbors and partners  in Jim's dream. The Village Goldsmith is located at 630 W. Hwy 50,  Clermont, 352-394-4429.

"Thank you, again, Clermont, for keeping your business at home and  helping us to make our business your jeweler of choice," says Jim  and Betty.